Welcome!

Welcome to REading ADvantage (READ) Inc. Our mission is to encourage parents to read to their children a minimum of twenty minutes a day beginning with pregnancy. We do this by providing children, ages 0-8, with free books to strengthen their reading, vocabulary, and comprehension skills to enhance their lifelong learning experience. READ believes that early literacy intervention increases a child's success in school and in life.

Did You Know?

Words ... words ... words ... how do babies develop their vocabulary? Quite simply, they learn from hearing the words of the people around them. "If the child has never heard the word, the child will never say the word; and if you have neither heard it nor said it, it's pretty tough to read it and to write it." (From Jim Trelease's introduction in Read-aloud Rhymes for the Very Young, selected by Jack Prelutsky, illustrated by Marc Brown, New York: Alfred A. Knopf, 1986.)