Click for explanation

REadingADvantage, Inc.

Changing a generation - one child, one book at a time



Home   About Us   Donate   Links   News   Programs   Reading Tools   Testimonials   Be a Volunteer


Just what is "The Gap?" We are hearing the term more frequently as early literacy leaders and nonprofits are waving a red flag trying to get our attention. We have learned that there is a significant educational and literacy gap among the children of various socio-economic groups in contemporary America. We know that 90% of the development of a child's brain happens before age 6, which leads us to understand that the roots of this disparity begin at a very early age. And there is no secret to how it begins. 60% of low-income American children grow up in houses that have zero books. 80% of our pre-schools and after school programs have no books. But, what are we going to do about it?

At REadingADvantage we believe we can do something. By pulling together with other nonprofits, local libraries, schools and funders, we can supply children with books from birth on. We can provide low-income homes with a home library. We can talk to parents and encourage them to read every day to their children, talk with their children, play with their children, and help their children explore the world around them. We can make a difference ... one child, one book at a time.

•  Doug Perez, PhD.

gold dividing line

Latest News

April 2017: April is National Read Aloud Month! See an article in the digital magazine Pregnancy & Newborn.

gold dividing line

READ Spotlight

Our READ Spotlight shines on Deborah Polk, one of our READ co-founders and President of the READ Board of Directors. Read Deborah's own words as she describes why she is so passionate about REadingADvantage's mission.

gold dividing line

gold dividing line

More about us

Why we are here
Programs and objectives
Did you know? Sobering facts about low income families and literacy.

Reading Tip

Words ... words ... words ... how do babies develop their vocabulary? Quite simply, they learn from hearing the words of the people around them. "If the child has never heard the word, the child will never say the word; and if you have neither heard it nor said it, it's pretty tough to read it and to write it." (From Jim Trelease's introduction in Read-aloud Rhymes for the Very Young, selected by Jack Prelutsky, illustrated by Marc Brown, New York: Alfred A. Knopf, 1986.)

gold dividing line

Infographics and Handouts

The Word Gap. (jpg, 403 KB) By age 3, economicaly advantaged children know more than twice as many words as economically disadvantaged ones.

Beyond the word gap. (PDF, 5.6 MB) Language and learning develop in the context of early relationships.

Everyday Ways to Support Your Baby's and Toddler's Early Learning. (PDF, 680 KB) A handy, printable chart with practical suggestions.

gold dividing line

REadingADvantage, Inc.
Changing a generation - one child, one book at a time.
1145 Second St., Suite A, #113
Brentwood, CA 94513
Phone: (925) 698-0098

Questions about Reading Advantage? Write to our director, Deborah Polk,
Questions about the web site? Write to our Web Master,

All material © REadingADvantage, Inc.

Site started: May 8, 2014.
This page updated: January 26, 2021